If the name Jillian Dempsey rings a bell, there's a good chance it's because you've seen her credited for her gorgeous work as a makeup artist on some of your favorite celebrities, most often Kristen Stewart. Or perhaps you've become as obsessed with her cosmetics brand as the Allure team has. (We cannot get enough of those Lid Tints.) But if that's all you know of Jillian, then her eponymous brand's latest product, a hair pomade called Roadie, may seem like it's coming out of left field. But that's not entirely the case.
"I have always been a hairdresser. I can cut hair, I color hair. So it's not like I just decided I was a hair expert," Dempsey tells Allure, explaining that when her career started, pros were expected to be able to do both makeup and hair. "I've always done grooming. My focus is more makeup because I love to paint faces, but hair and makeup fall into a similar category in that they create the overall look. The two go hand-in-hand, and I have a passion for both categories."
In fact, styling hair is how she met her husband, actor and — let's be real here — total heartthrob with an incredible head of hair, Patrick Dempsey. The two have been married for 20 years, and he has spent much of this past one as a willing test subject for Roadie.
Roadie, Jillian says, has become everything she hadn't been able to find in any other single pomade out there — the best of formulas, formats, and fragrance. "I had a really hard time finding a stick, wax, proper, classic hair pomade," Jillian tells Allure, emphasizing just how important the twist-up stick presentation is for ease of use. "And the formula is really important because I'm really particular about texture and finish and really about the scent." She says that creating a clean-smelling, waxy pomade that you can warm up in your hands to get hold and texture and a semi-matte finish — all in a stick — "was like a dream."
Patrick and their 12-year-old twin sons, who Jillian says have come to throw around hairstyling terms like "dusting" as it if were the usual tween vernacular, have not only become Roadie's campaign models, they're also the pomade's biggest fans. But while Roadie is remarkably easy to use, they still want Jillian to apply her professional touch every day.
"I always have pomade sitting right next to breakfast because that just somehow became the ritual. 'Oh. well, I have her here. She can do this for me. Why should I do this? She'll do it a lot better,'" she laughingly laments. "I don't know how I got my life to all of a sudden be like a working environment. Every morning at breakfast, I have two boys and one man — sometimes a manchild — lining up to get their hair designed."
It's worth noting, just because Roadie is an ideal product for shorter hair like that of the Dempsey dudes doesn't mean it can't be used to style longer hair, too. This pomade is surprisingly versatile.
"When you're dealing with longer hair, what I suggest is that you grab the end of your hair first and pinch [the pomade] onto the ends to lay down the cuticle on the hair," Jillian recommends, explaining that this smooths any frizz you may have on your dry ends. "Then you just start to kind of twist it — almost like when you're just twirling your hair around — and you use the wax to kind of create this shell." Follow that with delicately combing your fingers through it for a look that has texture without being too clumpy.
But because it is so great on short hair, we had to ask: Has Kristen Stewart tried it yet? Let's just say she really wants to.
"When I went to do Kristen['s makeup] for the Charlie's Angels premiere, I brought one pomade for [her hairstylist] Adir Abergel. I know he has Virtue Labs — I've seen it doesn't have a pomade, so let's just be clear, I stayed in my lane," Jillian tells Allure. "Kristen saw this exchange and she was like, 'What's happening here? Did you bring me one? Where's mine?' And I was like, gulp."
You — and Kristen Stewart — can now get Roadie Hair Pomade by Jillian Dempsey for $28 at jilliandempsey.com.
The Jillian Dempsey The Roadie is a 2020 Allure Best of Beauty winner. Check out the full list of Allure's 2020 Best of Beauty winners.
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Originally Appeared on Allure